Privacy Policy

We know you care about your personal data and how it is used. We want you to trust KNOT with the collection and processing of your personal data, as this is the only way we can provide you with a more complete and personalized service.

This Privacy Policy will help you understand what personal data we collect, why we collect it, and what we do with it.

Please take a few moments to review our privacy practices. If you have any questions, please contact us via email at support@knotkids.com, or by mail at Rua José Pereira, nº 10, Urbanização Quinta do Segulim, 1685-635 Famões, Lisbon.

We have made an effort to make this Privacy Policy as simple as possible, but if you are unfamiliar with any of the terms used or have any questions, please do not hesitate to contact KNOT for further clarification.

Who collects your personal data and who is the entity responsible for processing it?

KNOT is a brand operated by ENOIDUA LDA., a company dedicated to the trade of textiles and accessories, and which, through KNOT, has developed a concept that translates into a set of clothing stores for children and some pieces for adults, made with selected high-quality materials.

The processing of any personal data collected by KNOT is the responsibility of ENOIDUA LDA., a limited liability company, legal entity no. 508 109 884, with its registered office at Rua José Pereira 10, 1685-635 Lisbon.

How do we collect your personal data and what type of data do we collect?

Please note that you are not obliged to provide KNOT with any personal data it may request (and, as such, you may exercise your right to object at any time), but, if you choose not to do so, we may not be able to provide you with our products or services. Specifically, this may prevent the processing of your order or the provision of other services available on the website, such as the use of the Wish List, or responding to any query you may have.

KNOT may collect your personal data in various ways, namely when you subscribe to our newsletter, fill in your customer or supplier form, register an account to purchase our products, make a purchase, request a return, communicate with our customer support teams, make a reservation or request an alteration. In these actions, we may ask for some of your personal data, such as your name, date of birth, address/billing address, district, country, email address, telephone number, tax identification number and/or credit card details.

For direct or online marketing purposes, KNOT may also request other personal data, such as your gender and the gender of your children, as well as their date of birth.

In order to provide our users with greater speed and a more personalised service, KNOT may use a "browser" feature, called "cookies", which will allow KNOT to customise its products, services and website according to your interests and needs, enabling you to speed up your future activities and your experience on the KNOT website. In this way, data relating to the IP address, device ID, location data, as well as information about the computer and the connection such as the browser type and version, time zone settings, types and versions of plug-ins used by the browser, operating system and purchase history may be collected. During part of your browsing on the KNOT website, we may also use software tools to measure and collect session information, including page response times, download errors, duration of visits to certain pages, information regarding your interaction with them, and the methods used to leave them. We may also collect technical information to help us identify your device for fraud prevention and diagnostic purposes.

In addition, KNOT also processes your personal data through automated means. An automated decision is a resolution made exclusively by automatic means, where no human being is involved in the decision-making process involving your personal data. For example, KNOT processes your personal data using automated means only when necessary for data entry or for the performance of a contract with you, or when you have given us your explicit consent.

We will not proceed with any resolution, based solely on automated decisions, that has a significant impact on you. If we do, we will notify you and provide you with clear information about the fact that our decision was based on automated processing and the legal basis for it.

Certain categories of personal data, such as those revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data for uniquely identifying a person, data concerning health or data concerning a person's sex life or sexual orientation, are classified as "special categories of personal data" and benefit from additional protection under the General Data Protection Regulation ("GDPR"). KNOT limits as much as possible the circumstances in which it collects and processes these special categories of data, doing so only when you have given your consent.

For what purposes and on what grounds are your personal data processed?

Your personal data is collected and processed within the scope of the services provided by KNOT, both on its website and in its network of stores. Specifically, we collect and process your personal data to:

  • Process your payments, should you purchase our products, to allow you to access the status of your order, deal with your questions and requests, and evaluate and handle any complaints;
  • To process and respond to your requests or to contact you to answer your questions and/or requests;
  • To develop and improve our products, services, communication methods, and the functionality of our website;
  • For the purpose of contests or promotions in which you have participated;
  • To communicate information to you, via email, SMS, and other forms of electronic communication, and to manage your registration and/or subscription to our newsletter or other communications;
  • To manage our daily business needs regarding your participation in our contests, sweepstakes, or promotional activities;
  • To authenticate the identity of individuals who contact us by phone, electronic means, or other means;
  • For information and quality assurance purposes;
  • To understand and evaluate the changing interests, desires, and needs of consumers, to improve our website, our current products and services, and/or develop new products and services;
  • To provide you with personalized products and communications, as well as targeted advertising and product recommendations.

We also carry out profiling by analysing information about your online browsing, searches, and purchasing habits, by building segments (creating groups that share common characteristics) and placing your personal data into one or more of these segments, provided that you have given us your consent to do so, for example, by accepting the placement of cookies on your internet browser or by subscribing to receive KNOT newsletters in your email, or to receive SMS, or other equivalent form of electronic communication. You may at any time withdraw your consent to prevent the use of your personal data in this way, or even cancel your subscription to the use of your email address or mobile phone number, if you have registered on one of our websites, subscribed to a newsletter, or registered as a customer in a store.

In order to provide the most complete service possible to its customers, KNOT maintains partnerships with external service providers who perform functions on behalf of KNOT, such as companies that host or operate the KNOT website, process payments, analyse data, provide postal or delivery services, and sponsors or other third parties who participate in or administer our promotions, so your personal data may be used and/or processed by these third parties for purposes strictly linked to the services provided on the site. Access to your personal data by third parties is limited, being carried out solely to fulfil an order, make a payment, process a delivery, or provide customer support.

Furthermore, these third-party entities must process your personal data in accordance with this Privacy Policy and applicable legislation.

Your personal data may also be used by KNOT for internal reasons, mainly for commercial and operational purposes.

As we continue to develop our business, we may sell or acquire assets, subsidiaries, or business units. In this type of transaction, your personal data is generally one of the business assets transferred, but remains subject to the guarantees provided in any pre-existing Privacy Policy (unless, of course, you have consented otherwise). If another entity acquires our business, all or a substantial part of our assets, or assets related to the KNOT website, your personal data will be disclosed to that entity as part of the legal audit process and will be transferred to that entity as one of the transferred assets. In addition, should any insolvency or reorganization proceedings occur or be imposed on us, all your personal data will be considered an asset belonging to us and, as such, may be sold or transferred to third parties.

When we collect and process your personal data for the purposes described above or for other purposes, we will inform you beforehand or at the time of collection, in order to obtain your consent when necessary to legitimize the processing of your data.

Nevertheless, there may be some cases where it is not your consent that legitimizes the processing of your personal data, but rather one of the following grounds:

  • When processing is necessary to enter into a contract with you or to carry it out (as will be the case for data processing for purposes related to order processing);
  • When processing is necessary for compliance with legal obligations to which KNOT is subject;
  • When processing is necessary to achieve a legitimate interest pursued by KNOT, which does not compromise your fundamental interests, rights, and freedoms that require the protection of personal data – this legal basis will only be used where there is no less intrusive way to process your personal data. We can assure you that if legitimate interest is used as a reason to process your personal data, we will keep a record of this action and you will have the right to request this information;
  • When processing is necessary for the declaration, exercise, or defence of a right in judicial proceedings.

If the user provides KNOT with third-party personal data without their due consent, they will be solely responsible for any illegal and improper use of such data.

How do we keep your personal data secure?

KNOT takes all possible measures to ensure the confidentiality and security of your personal data, making every effort and security measure to protect your personal data from misuse, interference, loss, unauthorized access, modification or disclosure.

Namely, the entire selection operation and payment method to be used, as well as the entry of data inherent to the payment process of your orders, is duly protected, with all information being encrypted and managed with advanced security tools. Our measures include the implementation of appropriate access controls to ensure that we encrypt, pseudonymize and anonymize personal data whenever possible. To offer Klarna's payment methods, at the time of payment, we may transmit your personal data included in the contact form and order details to Klarna during the purchase process, so that Klarna can assess whether you meet the requirements to access their payment methods and to adapt these payment methods to your profile. Your personal data is processed in accordance with the provisions of Klarna's privacy policy.
Access to your personal data is only permitted under the terms already described above, always depending on the actual need for knowledge, and subject to strict contractual confidentiality obligations when processed by third parties.

Although data transmission over the internet or a website cannot guarantee complete security against intrusions, KNOT and its service providers make every effort to implement and maintain physical, electronic and procedural security measures aimed at protecting your personal data in accordance with applicable data protection requirements.

How long do we store your personal data?

KNOT will only keep your data for as long as necessary for the purpose for which it was collected.

In the case of personal data collected for sales without registration, online sales, and order dispatch, we will retain the data related to your purchase so that we can fulfill the specific contract you entered into. After that, we will keep your personal data for a period of ten years so that we can deal with or respond to any complaints, questions, or concerns regarding the purchase.

Similarly, in cases of direct and online marketing, arrangements, and reservations, we will retain your personal data for a period of two years after inactivity, with the aim of continuing to improve your experience with us, responding to any complaints, questions, or concerns regarding the contracted services, and for any justifiable reasons, namely the execution of a contract with you, always taking your best interests into account.

We store identifiable data that we collect directly for specific purposes for the shortest possible time, after which we will take steps to permanently delete it.

Who are your data shared with?

As mentioned in Point 2 of this Privacy Policy, your personal data may be shared with third-party external service providers who perform functions on behalf of KNOT, such as companies that host or operate the KNOT website, process payments, analyse data, provide postal or delivery services, and sponsors or other third parties who participate in or administer KNOT's promotions. In this context, your personal data may be shared with the following companies: Egoi, PHC, Redicom, Prolepse, DPD, CTT, Fedex as well as other service providers that we may use in the future.

International data transfers

KNOT shares personal data internally or with third parties for the purposes described in this Privacy Policy.

KNOT will only send personal data collected within the European Economic Area (EEA) to foreign countries where necessary to follow your instructions, to comply with a legal duty, or to work with agents and consultants who help us manage our business and services.

If you transfer personal data outside the EEA, KNOT will ensure that it is protected in the same way as if it were being used within the EEA. To this end, we will use one of the following safeguards:

  • Transfer to a non-EEA country whose privacy legislation ensures an adequate level of personal data protection similar to those existing in the EEA;
  • Implementation of a contract with the foreign entity that obliges it to protect personal data in accordance with the same standards used in the EEA;
  • Transfer of personal data to organizations with specific international data transfer agreements with the European Union (e.g., the Privacy Shield, a framework that sets privacy standards for data shared between the United States and European countries).
What are your rights?

As the data subject, you are guaranteed a set of rights regarding your personal data and how it is processed, namely the right to object (i.e., the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you, under the terms of the GDPR), the right to information (i.e., the right to be provided with concise, transparent, intelligible and easily accessible information, using clear and simple language, about how we use your personal data and about your rights), the right of access (i.e., the right to access your personal data at all times), the right to rectification (i.e., the right to rectify inaccurate personal data concerning you, or to complete it if it is incomplete), the right to restriction (under certain conditions, the data subject has the right to restrict the processing of their personal data), the right to erasure (under certain conditions, the data subject has the right to obtain from the controller the erasure of their personal data without undue delay), and the right to data portability (i.e., the right to receive the personal data concerning you that you have provided, in a structured, commonly used and machine-readable format, as well as the right to transmit that data to another controller, under certain conditions).

The data subject also has the right to lodge a complaint with the supervisory authority (Comissão Nacional de Proteção de Dados | Rua de São Bento, n.º 148 – 3.º, 1200-821 Lisbon | Tel.: +351 213928400 (call to national landline network) | Fax: +351 213976832 | email: geral@cnpd.pt) regarding how we process your personal data, the right to withdraw your consent (in which case, the collection of consent does not compromise the lawfulness of processing carried out based on consent previously given), as well as the right not to be subject to decisions based solely on automated processing which produce legal effects or other significant effects.

The aforementioned rights may be exercised at any time by communicating with ENOIDUA LDA., using the contact details provided in this Privacy Policy.

KNOT contact details

Should you have any questions regarding this Privacy Policy or about how we process and use your personal data, or if you wish to file a complaint about a possible violation of privacy laws, please contact the data controller via email at support@knotkids.com, or by postal mail at Rua José Pereira, nº 10, Urbanização Quinta do Segulim, 1685-635 Famões, Lisbon.

KNOT will update its Privacy Policy whenever necessary to reflect consumer feedback, changes to our products and services, and, of course, to comply with all legally required provisions.

If such changes imply a significant modification of this Privacy Policy, data subjects will be duly notified and their consent will be requested whenever necessary.

In addition to this Privacy Policy, there may be specific campaigns or promotions that will be governed by additional privacy terms or notices. We encourage you to read these additional terms or notices before participating in such campaigns or promotions, as you will be required to comply with them if you wish to participate. Any additional privacy terms or notices will be available to you and will comply with current legislation.

Other Specific Privacy Terms.

Also, check out the specific privacy terms for:

Suppliers and Corporate ClientsEmployeesRecruitmentCastings